As of today, @NBA has 197,922 followers on Twitter – that’s more than triple the amount of people following @ESPN.
The NBA’s tweets range from video highlights, like Ray Allen’s game-winning three in triple OT, to updating fans about NBA’s Green Week (yesterday players sported 100% percent organic shooting shirts from Adidas). @NBA is even re-tweeting – “Courtesy of @the_real_shaq: “Shaq fu vs. Yao ming let’s do it.” Rockets/Suns tonight at 10ET on ESPN.”
I think it shows how far the NBA has come in the last few years – the industry is finally reaching out to its audience and succeeding. Fans want to read about “inside” information from the NBA, especially if it’s information that can’t be found anywhere else. @NBA is updating an average of 15 times per day.
My only hope is that they build on the content that’s tweeted – believe me, the highlight links and stats are awesome, but it’d be even cooler to see an in-depth look on specific teams and the playoff, MVP and Rookie races.
Nonetheless, following @NBA is still worth your time. I’m praying that the NFL follows suit in the fall!
Two posts so far with no direction or theme… not exactly what I wanted to share with the world. But, alas, a concrete interest to build on! Sports are a big passion of mine, so I’ve decided to combine my interest of PR with my love of sports to hopefully bring you compelling and knowledgable blog posts. Sooo, coming soon! Let the research begin!
Sitting on my couch witnessing history. The presidency, the house, the senate… it’s all finally in good hands. People have finally realized that this change is imminent and I’m ecstatic that the ball is rolling. Black youth can now add president to their future aspirations without calling it a pipe dream.
